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Elevator Speech Playbook

Elevator Speech Playbook

A difficult moment for many entrepreneurs is answering, “What do you do?”

You have seconds to make a memorable first impression that invites further discussion.

How do you start? Which ideas are most important? How long should you speak? What questions, if any, should you ask? Should you ask for a follow-on meeting? If so, when and how?

In a business context, the answers depend upon with whom you’re speaking, where you’re speaking, why the audience might be interested in you, and how you might benefit each other.

A clear, brief presentation of your venture’s potential is essential. Knowing your numbers, assumptions, and metrics conveys credibility. Listening carefully, then speaking in a natural tone of voice while looking calmly and directly at your questioner opens the conversation.

I work with key individuals to develop a quick pitch playbook for different situations, each with an opening idea and supporting topics that may be introduced into the flow of the conversation. Then we practice until the words come easily and naturally.

Quick Pitch Playbook projects are billed by the hour.

All projects start with a free conversation


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